January 7, 2026

The Case Against “Growth at All Costs” in Higher Ed with Costas Solomou

For decades, higher education has treated enrollment like an arms race. More applications. More admits. More students in the door.

But what happens after they arrive?

In this episode of The VineDown, Emily Smith sits down with Costas Solomou, Vice President for Enrollment Management at SUNY Geneseo, for a candid, deeply human conversation about why growth-at-all-costs is quietly breaking student success (and what enrollment leaders need to do instead).

Costas argues for right-sizing enrollment: aligning incoming class size with institutional resources, student support systems, and the actual lived experience of students. In a moment when high school graduates are declining, international student mobility is shifting, and staff burnout is real, he makes the case that enrolling fewer students can lead to better outcomes.

This conversation goes far beyond admissions tactics.

We talk about:

  • Why “butts in seats” stopped working a long time ago
  • The unintended consequences of over-enrollment: housing shortages, overcrowded classes, and fractured student experience
  • Why retention fails when no one clearly owns it
  • How SUNY Geneseo restructured financial aid to better serve Pell-eligible and first-gen students
  • Why the transition to college is emotionally traumatic (and why onboarding must start before classes)
  • The limits of AI and automation in admissions, and where technology can help without replacing humanity
  • Why enrollment leaders must think in lifecycles, not funnels
  • And what it means to lead this work with purpose in an exhausting moment for higher ed

Costas also shares how his own journey as a first-generation immigrant shapes his philosophy and why enrollment, at its best, is about dignity, belonging, and long-term success, not short-term wins.

If you work in enrollment, student success, institutional leadership, or higher ed strategym this episode will challenge your assumptions and give you a clearer framework for what actually matters next.

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